Data Management
Also it is a simple concept, yet it needs to be explained to demonstrate its significance for a company.
Providing brief insights into data management creates transparency around this often “unloved child” and reveals a fascinating field that generates value.
In today´s world, no one can afford to ignore the positive impact that structured data has on their organization and on customer benefit.​​
Why Data Management must be thought of holistically
"Data Is the New Gold!"
Everyone has probably heard this in some form before.
But today it must be said correctly:
“Data is the raw material, and information is the energy for successful business.”
Data has always been generated in everything humans did. Today, we see that this data can be collected, processed, and used to create value for companies.
The key point is that the data is stored in a structured way in order to be further processed.
Only when the accuracy of your master data is ensured can you proactively move forward. However, if there is any uncertainty regarding the quality of the data, such as product or address data, your actions are limited. Rework must be carried out repeatedly to prevent follow-up errors. This leads to inefficient workflows, lost time, and frustration for employees and customers alike.
In order to achieve high internal productivity and strong customer satisfaction, it is essential to first focus on a solid data foundation using established processes.
Basis:
Your master data
The classification
of data
generates added value
Without strategic classification, data cannot be used optimally.
Only through classification is it possible to define which data should be treated as good or bad, or as reliable or incorrect.
On this basis, a company-specific level of data quality can then be established. Once this guideline has been defined, further internal improvements can be achieved and additional customer value can be generated.
Data are merely raw material that must be refined into information.
Only then can they enable us to make well-founded and successful decisions.
Without this transformation, data remain unused and provide no added value for business strategies or operational processes.
From data
to information
and from that
to decisions
Take action now
Do any of these arguments sound familiar to you?
Have internal departments or customers pointed out such deficiencies to you?
Are you looking for ways to achieve noticeable improvements for your customers – and thus for your market position – through clearly defined steps and a manageable time and budget plan?